For example, when the company nixed the headphone jack, it offered a $159 alternative in its AirPod wireless headphones, which pair with your phone instantly as soon as you open the earbuds’ case. “ that means moving on from something that has felt successful.”īehind these changes and cuts, there is often some evidence of Apple’s fanatical attention to detail. “It’s not necessarily the most comfortable place to be in when you believe there’s a better way,” he admits. ( Fast Company called the phone a “user experience nightmare,” Quartz’s reviewer lamented “the simplicity of pressing a button.”) Ive is aware of those consequences. (It currently has more than 300,000 signatures.) Some iPhone X reviewers criticized the new navigational features Apple created to replace the home button. He’s not wrong: Some felt so strongly about Apple’s choice to remove the headphone port last year that a petition to keep it circulated online. “And in the short term, it’s the path the feels less risky and it’s the path that feels more secure.” “I actually think the path of holding onto features that have been effective, the path of holding onto those whatever the cost, is a path that leads to failure,” says Ive. How does Apple decide when it’s time to move on? It’s not a decision to get rid of an existing technology as much as it’s a willingness to accept that what’s familiar isn’t always what’s best. ![]() Back in 1998, Apple was among the first computer makers to ditch the floppy drive. The decision to axe the round button below the iPhone’s screen comes after Apple eliminated the 3.5mm headphone jack on last year’s iPhone 7. And that’s important.”Īpple has an affinity for moving away from legacy technologies before the world may be ready to abandon them. “Faith isn’t a surrogate for engineering competence, but it can certainly help fuel the belief that you’re going to find a solution. “Paying attention to what’s happened historically actually helps give you some faith that you are going to find a solution,” says Ive, a soft-spoken 50-year-old Englishman. When Apple designers get stumped on how to solve a given problem, they look to the past for guidance. Since there’s no home button, Apple implemented a series of swipe gestures into the iPhone X’s software for navigating its interface. ![]() Cutting that circular key from the iPhone X’s design meant Apple had to rethink how to execute basic tasks like unlocking the phone, pulling up Siri and launching Apple Pay, among other actions. Among those challenges was deciding how exactly to replace a button that all iPhones have had in common for the last ten years.
0 Comments
Leave a Reply. |